Did you know there are 464.7 million podcast listeners across the globe as of 2023, and this number will surge to 504.9 million by 2024? With such an expansive audience, being a podcast guest becomes the key to unlocking numerous possibilities for health and wellness businesses. In this blog, we’ll explore what these opportunities are.
What is podcast guesting?
Podcast guesting—also known as podcast tours—is a strategic marketing endeavor that enables health and wellness business owners, authors, coaches, and entrepreneurs to become featured guests on multiple podcasts. It’s the golden opportunity to share their stories and life experiences while also talking about how they can positively impact people’s lives.
Humanize your brand
Health and wellness isn’t just about numbers and statistics—it also entails talking about challenges and how to overcome them. Podcast interviews allow health professionals and coaches to show they’re not only interested in making money but also invested in the well-being of their audience. As a result, they can catch the attention of listeners and encourage them to take action in their own lives.
It’s worth highlighting that creating content that reflects their brand’s values is the third most popular marketing trend in 2023, according to HubSpot. Moreover, it has the fifth-highest ROI of any trend.
Generate new leads
Given that listeners already know and trust the host of their favorite shows, podcast guesting enables health and wellness companies to connect with new audiences and build a list of potential customers for future marketing efforts.
Keep in mind that talking about yourself and the impact you have on your clients might be enough to win over some listeners. But it’s also essential to provide them with valuable tools and resources if you’re aiming to grow your community. We’ve gathered some inspirational ideas to help you along the way:
- Create in-depth guides or ebooks on health and wellness topics that offer actionable tips, strategies, or solutions to common issues.
- Offer a free email course covering various aspects of health and wellness.
- Design a quiz or self-assessment tool that helps listeners identify their specific wellness needs or goals. For example, Ali Shapiro leverages a quiz to provide value and generate leads from her podcast interviews.
Create different types of content easily
Constantly creating content to increase engagement and generate new leads can be a daunting task, but podcast guesting offers a way out for health and wellness businesses.
With interviews typically spanning 30 to 60 minutes, hosts and guests can dig deep into a topic, share anecdotes, and open up about their personal experiences. From these moments, you can craft attention-grabbing social media posts, infographics, or audiograms.
💡 Learn more: 6 ways to repurpose podcast content.
At PodWritten, we turn our clients’ podcast episodes into SEO-optimized blog posts or ebooks to help them make the most of their interviews and increase their online presence.
Get backlinks and improve SEO
Once your podcast interview goes live, the host almost always includes a backlink to your home page, social media profiles, and other online platforms in the show notes and on their websites.
These links play a critical role in boosting your search engine optimization (SEO) efforts, as search engines view the quality and quantity of the links as votes of confidence from other web pages. And pages with high numbers of backlinks tend to excel in Google’s ranking hierarchy.
Leverage the host’s social media presence
As a guest on a podcast, you have an opportunity to tap into the host’s well-established social media presence. Their audience isn’t only interested in the podcast but also values their perspective and recommendations.
Look beyond their podcast ratings on Apple Podcasts to get a better understanding of their social media presence. This is because hosts might have a substantial number of followers on platforms like Instagram, YouTube, or TikTok or have a big newsletter, enabling you to expand your reach.
(Needless to say, you need to promote interviews on your social media platforms to show the host you appreciate their time and work, strengthening collaborative relationships.)
Contact us today if you want to become a podcast guest and reap the rewards.