Among the arsenal of content marketing strategies, one powerful weapon stands out: the ebook.
At its core, ebooks are long-form editorial content that covers a wide range of topics, from general industry trends to detailed how-to guides. They aren’t just dry data dumps: They often use storytelling and an engaging approach to educate a broader audience.
Additionally, they include calls to action (CTAs) that encourage readers to take various actions, such as subscribing to a newsletter, following on social media, or exploring related products or services.
In this blog post, we’ll dive deeper into four compelling reasons why businesses of all sizes and industries need to write an ebook.
Turn cold prospects into warm leads
Leveraging the psychology of unexpected gifts can create a positive charge and a sense of joy in people. So, why not seize this opportunity?
If your website offers a valuable free resource, the chances that your visitors might just willingly share their personal information is pretty high. Take HubSpot as an example.
The company generously offers a diverse array of free ebooks about inbound marketing and SEO. In exchange for these insightful PDFs, visitors provide their name and email address, allowing HubSpot to build a substantial database and create more direct connections with their audience.
Help customers overcome choice paralysis
The number of choices available can depend on the specific context, product or service category, and individual preferences. But one thing is clear: Consumers have too many options, and they don’t know how to make a decision, where to start, or what to tackle next, leading to choice paralysis.
For instance, a person looking for a health and wellness spa in the US has an extensive selection, with over 20,000 options as of 2023. Therefore, creating an ebook tailored to your niche topic—whether it’s medical spas, organic treatments, or mindfulness retreats—can effectively educate potential customers about your product or service. This, in turn, empowers them to make informed choices that align with their needs while also reducing the risk of dissatisfaction.
Elevate your PR game
Unlocking the door to new customers, building trust, and spreading your message are just a few benefits that come with guest blogging and podcast appearances. Yet, securing your spot in top-tier publications or well-known shows can be an uphill battle. After all, hosts and journalists are bombarded with between 20-30 cold pitches per day, making it tricky to get a response from them.
A well-researched ebook can draw the line between getting left on read and getting a response, since it can help you establish yourself as an authority in your niche. And this expertise can catch the eyes of journalists who are looking for credible and knowledgeable experts to feature in their content.
What’s more, podcast hosts want to understand what a potential guest offers and what they can bring to the show, which is where ebooks come in handy. They equip the host with valuable insights about your company and help them conduct a well-prepared interview, fostering meaningful discussions.
Make the most of your existing material
Have you poured your wisdom and expertise into countless informative blogs, recorded insightful podcasts, and produced educational videos since you started your business? Then it’s high time for you to bring all these valuable gems and the juiciest takeaways together in the form of ebooks.
This way, your customers can access relevant resources seamlessly, leading to higher satisfaction. Plus, centralization enables better cross-linking between related pieces of content and enables customers to stay engaged and explore further, reducing the bounce rate.
Remember that the quality of your ebooks is key to reaping the benefits. Contact us today to find out how we can help you write an ebook that fuels business growth.