Podcast producers understand that recording, editing, and writing show notes are time-intensive activities. Even when you’re in the guest seat, navigating pitch submissions, awaiting responses, aligning with the host’s schedule, and conducting interviews could lead to your podcast episode airing in two months.
With all that time and effort put in, merely sharing a link to your podcast falls short when it comes to efficiency. So, the question emerges: How can you get the most out of podcast content? The answer lies in repurposing. Let’s find out more.
Why you need to repurpose podcast content
In a nutshell, repurposing content is the process of breathing new life into your existing material by adapting, reshaping, and presenting it in fresh ways. Here’s why repurposing podcast content is important.
- Repurposing can help you connect with those who prefer written, visual, or social media content.
- By creating articles, blog posts, or transcripts based on podcast episodes, you can boost your search engine optimization (SEO) efforts.
- You can save time by recycling existing material and adjusting it to fit new platforms or formats instead of always generating new material.
1. Write long-form blog posts
Whether you’re a host or a guest, you can easily repurpose podcast content by turning them into long-form blogs. Keep in mind that this doesn’t mean using the original transcript word for word. Instead, focus on the key takeaways discussed in the show and structure them in a new way.
Suppose you have a podcast about establishing healthy habits, and you recently had an episode about the importance of eating healthy, staying hydrated, and having a balanced diet. In that case, you can write a blog titled 5-Day Health Boost Challenge, where you structure the key takeaways into a daily plan. Then share it on your web page or Medium with a call to action, encouraging your audience to listen to your episode to find out more.
Additionally, search engines currently don’t “listen to” audio content. That’s why by repurposing your podcast episodes while also strategically adding keywords, you can improve your rankings.
2. Produce a transcript
Did you know that more than 1.5 billion people worldwide are affected by hearing loss in at least one ear? Since podcasts rely on hearing audio to participate, they can pose a significant barrier for many.
This is where transcribing your podcast episodes comes into play, not only expanding your audience but also elevating your reputation as an inclusive podcast. Moreover, transcribing episodes simplifies the process of writing blogs, finding tweetable quotes, and producing social media content.
Don’t worry; we’re not telling you to sit and type everything: Services such as Rev.com and Otter.ai. can help convert audio files into written transcripts.
3. Infographics
Infographics are like attention magnets ready to be shared far and wide. Plus, presenting facts and figures in a visual format offers an excellent way to turn complex subjects into digestible chunks.
With your episode transcribed, you can start picking stats and concepts that you’d like to highlight. From there, design tools such as Canva allow you to shape this information into an infographic. The good news is that you don’t need extensive design knowledge to get started; all it takes is to select a template, customize colors, and add your logo.
4. Email content
According to McKinsey Researchers, businesses are 40 times more likely to get new customers from email marketing than Facebook or Twitter. So why not make the most of your newsletter followers?
Try to shine a spotlight on fresh updates, special bonuses, and behind-the-scenes content while putting together your podcast email campaigns. You can also include guest profiles, affiliate links, and sponsors into the mix.
5. Create audiograms
Audiograms are great ways to provide a sneak peek into your next podcast episode or an upcoming interview. These audio bites can pique the curiosity of your audience and fan the flames of anticipation for the full release. What’s more, the combination of sound and visuals can stop people from scrolling down, increasing engagement.
6. Create social media posts
Here are several methods for transforming your podcasts into social media posts.
- Craft quote cards using eye-catching typography and visuals to highlight insightful statements.
- Run polls or use Instagram questions stickers to start a fun trivia session related to your podcast topic.
- Create short video clips featuring hosts or guests discussing key points.
Contact us today if you need assistance with turning your podcasts into engaging blogs that can increase website traffic.