If you’re struggling for ideas on easy ways to boost your podcast growth, you’re going to want to listen to this episode.
Joining us for a direct and honest conversation on Mics to Millions, we speak with Dr. Lucy Burns, one of the two hosts behind the Real Health and Weight Loss Podcast.
She shares how they took simple yet effective steps to take their show to the next level and turn it into the top 1% ranked podcast it is today.
From this conversation, you’ll learn how they’ve used paid ads to grow their show, the extra steps they’ve taken to encourage listeners to leave ratings for their show, and how they’ve created a winning strategy for bringing in leads from just two main sources.
Notifying your guests when interviews go live is important if you want them to promote the episode
If you want your guests to share your episode with their audience, they need to know that it has gone live. Sounds simple enough, but not all hosts reach out to let their guests know that their interview has been published. Dr. Burns admits that they used to be guilty of this.
When asked what steps they took to improve listenership she says, “There are lots of things that we realized we weren’t doing. So when we had guests on, we didn’t share them. We didn’t give them any resources for them to share with their audience. In fact, half the time we forgot to even tell them their episode was live. We just tagged them on Instagram or whatever.”
But they realized this was a missed opportunity to bring in more listeners and stepped their game up.
“We got better at notifying. We created resources for them. We now create social media tiles. We create a drop folder with them, we create a blurb for them to use, and we share it, we give it to them early, because lots of people schedule their social media, so you can’t just sort of drop it in the day before and go, ‘hey, could you share this?’ Because for a lot of people, they’re already scheduled.”
🎧Check out the full episode to hear all the tips and tricks Dr. Burns shares on growing a podcast
A podcast paired with word-of-mouth referrals can bring you all the clients you need
As a business owner, you might feel pressured to go down as many avenues as possible to bring in clients. However, it is possible to pinpoint just a couple and go all in rather than trying to cover all bases.
According to Dr. Burns, thanks to the value they provide on the show, and the happy clients that leave their courses, their podcast and word-of-mouth marketing are enough to provide their business with ample clients.
“The majority of people who do our programs find us because of the podcast or a referral from a friend. So both of those make us happy because it means that the podcast is worthwhile, that we’re giving out good quality content, and they know, like, and trust us. And then when we get referrals from people who have done the courses, clearly the course that we’re offering or the programs we’re offering are resonating, working, and helping people,” says Dr. Burns.
Giving your audience instructions on how to leave a review can boost ratings
We know that ratings on platforms like Apple Podcasts and Spotify are great for increasing the visibility of podcasts. But in order to leave a rating on one of these platforms, there are some hoops you need to jump through, such as creating an account, downloading the app, etc.
For those who are unfamiliar with these platforms, leaving a rating can be a little tricky. To tackle this issue Dr. Burns created a video walking listeners through the process, so they can leave a rating without any hiccups.
“Now and then we ask people to review the podcast. And we also created a little video, to share on socials for people to know how to do it. Because it’s all very well to say ‘Leave us a review.’ But actually, particularly for Apple, it’s quite hard to leave a review. It’s sort of complex. And so people need really clear instructions on how to do it if you want them to do it.”
🎧Check out the full episode here.