Every doctor, therapist, clinic owner, and health CEO I speak with on a discovery call asks the same question:
What kind of podcasts will I actually get booked on if I work with PodWritten?
It’s a fair question. You want to know what you are paying for and whether the podcast opportunities will actually help you reach the right people.
Most prospects expect us to answer with a list of podcast names. Handing all of them the same list of our biggest results would be easy, but we’re aiming for relevance and impact. The right shows depend on your expertise, your goals, the audience you want to reach, and just as importantly, the audiences you want to avoid.
So, let’s look at how PodWritten decides which shows are right for your health and wellness brand and how we build your target list.
PodWritten has connections in the health and wellness podcasting space. Can you just connect with them?
We can, and we do.
But a relationship gets a pitch read. It doesn’t guarantee a yes.
Relationships may open the door faster, but the right fit still has to walk through it.
For example, we may know 10 relevant health shows, but three might only be booking medical doctors. If you’re not a doctor, having those relationships doesn’t suddenly make you the right guest.
The bigger advantage is what those relationships teach us. Because we speak with health and wellness hosts every day, we hear what they’re looking for, which topics they’re interested in, and what kinds of guests they’re willing to consider.
How PodWritten ensures the podcast audience matches your ideal customer
A podcast can have a large audience and still produce very little value for your business. So PodWritten goes beyond downloads and basic demographics to find the right podcasts for your wellness brand.
We look for consistency.
We look at how regularly the show publishes, how long it has been active, and whether it consistently covers the topic it claims to cover. A podcast might call itself a health show, but if it jumps from weight loss to astrology to entrepreneurship with no clear throughline, that’s not the best place to spend your time.
We check for a tone and values match.
The podcast may technically fit the audiences you want to reach. But the tone and values may not. For example, if your business is evidence-based and highly scientific, we’re not going to place you on a show that leans heavily into claims or ideas that could weaken your credibility.
We look at engagement.
Ratings, reviews, video views, likes, shares, and comments help us understand whether people are actually paying attention and how much influence the host has with their audience.
We dig into who is really listening.
That means looking beyond broad demographics to understand the audience’s age, location, interests, priorities, and the problems they are actively trying to solve.
For example, two podcasts may both fall under fitness, but one could speak to men focused on hardcore muscle building, while another is designed for new mothers rebuilding strength after pregnancy. The category is the same, but the audience, and the customer you are reaching, is completely different.
Our clients regularly tell us that the shows we secure are carefully vetted. Additionally, that meticulous podcast selection work shows up in the results. One longevity clinic owner recently told us that a listener heard him on a smaller podcast and decided to travel to another state for a three-month treatment at his clinic.
That is the power of choosing the right podcast, not simply the biggest one.
Will you get me booked on The Mel Robbins Podcast?
Probably not for your first interview. Maybe not even your 30th. And it is worth being honest about why.
I reviewed 150 guests from major shows, including The Diary of a CEO and The Mel Robbins Podcast, to understand who actually gets booked on the world’s top podcasts.
These shows, and their guests, invest heavily in every episode. They need guests who can hold attention, deliver a strong conversation, and give the audience a reason to keep listening. Booking someone unproven is a real risk.
Screenshot from Steven Bartlett’s LinkedIn post.
What I found was that most of their guests had already spent years doing podcast interviews. They had performed well on other shows, generated engagement, and built a track record that made them a safer bet.
In other words, the biggest podcasts rarely create your credibility from scratch. They usually book you after you have already built it elsewhere.
That is why we created the PodWritten Podcast Guesting Scaling Roadmap. It breaks your journey into five stages and gives us a clear plan for moving you from little or no interview experience toward larger, more competitive opportunities.
At each stage, the goal is to strengthen your authority, sharpen your message, improve your interview performance, and give bigger hosts more proof that you are worth booking.
Does that mean the shows you appear on earlier will not bring a return? Not at all.
One relationship therapist we worked with appeared on a podcast with only around 500 social media followers and filled 25% of their online coaching program from that single interview.
It’s a great example of why podcast guesting for therapists should focus on audience fit, not simply the size of the show.
Targeting podcasts that focus on specific conditions or wellness topics
After booking hundreds of health and wellness podcast interviews, we have learned that the most valuable opportunities don’t only come from large, general health shows.
The strongest fit is a podcast built around a specific condition, life stage, or area of wellness, such as gut health, mental health, menopause, pelvic health, or fitness.
This is one reason it’s difficult to answer the “Which shows will I be booked on?” question with a quick list during a discovery call. Podcast targeting can become very niche.
Take our client Dr. Maria Sophocles, a leading US gynecologist, as an example of how we approach podcast guesting for doctors. She came to us ahead of her book launch with expertise spanning sex and hormone therapy.
Her work in sexual health makes her a strong fit for intimacy and relationship podcasts, as well as more specialized shows focused on pelvic and vaginal health. Her expertise in hormone therapy opens a different set of opportunities, including longevity podcasts, menopause-specific shows, and even podcasts serving people affected by cancer, where conversations about hormone access and non-hormonal options are highly relevant.
Each category allows her to promote her book across several highly relevant audiences.
The summary
What kind of podcasts will PodWritten get you booked on?
The ones with the best chance of creating the result you hired us for.
That could mean a broad health and wellness show, a highly specific condition-led podcast, a relationship or lifestyle show, or a larger interview platform. Your final list depends on your business, your audience, and what each interview needs to achieve.
FAQ: How PodWritten finds the right podcasts for health and wellness brands
Will I get booked on a show like The Mel Robbins Podcast or The Diary of a CEO right away?
Probably not for your first interview, and maybe not your 30th. Top-tier shows almost always book guests who already have a track record, proven engagement, on-camera comfort, and prior interview reps. PodWritten builds you toward that through a five-stage guesting roadmap.
Does PodWritten’s relationships with hosts guarantee me a booking?
No. A relationship gets your pitch read, not automatically accepted. The right fit still has to walk through that door; a host who only books doctors won’t book a non-doctor just because we know them.
Will I only get placed on big, broad health podcasts?
Not necessarily. Depending on your business goals, strong results can come from niche shows built around a specific condition, problem, or life stage.
How does PodWritten vet a podcast before pitching me?
We run every show through our W.O.R.T.H. check before it makes your list:
- Who’s listening: Does the audience actually match your ideal client, based on the show’s message and notes, not just its category label?
- Ongoing: Is it still active, publishing consistently, and still booking guests?
- Reputation: Do listeners leave real, specific comments (“this helped me…”) instead of just emoji reactions?
- Tone match: Does the show’s style (clinical, soulful, casual) fit how you naturally speak?
- Host behavior: Does the host actually promote episodes? A host who shares 3-5 clips per episode to a quarter-million followers is worth more than a bigger show that publishes and forgets.