Strategic podcast booking for therapists who want to stand out in the oversaturated wellness space, build trust before the first session, and attract aligned clients to their practice.
PodWritten works with experienced psychologists, psychiatrists, licensed therapists, relationship coaches, sex therapists, and trauma-informed practitioners to secure podcast placements that connect them with the right audiences.
“Team PodWritten is incredibly organized. They communicate well, and they let us know who we’ve been pitched to and where we are in the process.
We have trusted the process with them, and it has been an overwhelmingly positive experience.”
— EJ Kerwin, Co-founder of Relationship Renovation Counseling Center & Co-host of Relationship Renovation
“We have met so many amazing podcasters and been on so many cool guest interviews. Not only that, but they have changed our lives, personally and professionally as well.
Thank you, PodWritten!”
— Tarah Kerwin, Co-founder of Relationship Renovation Counseling Center & Co-host of Relationship Renovation
How PodWritten Helps Therapists Build Trust and Get New Clients
PodWritten helps therapists establish trust and get new clients by placing them on podcasts whose audiences are already seeking support for specific challenges. That’s why, alongside podcasts that cover broader topics, we target niche shows that speak to people with specific needs and challenges.
For example, one relationship therapist we worked with appeared on a podcast focused on blended families. Instead of speaking broadly about relationships, they spoke directly to the realities of blended family life.
They drew on both their clinical work and their own experience of going from zero children together to four in 18 months. Because the topic closely matched the audience’s situation, listeners reached out for support after the episode.
Another marriage therapist gained new clients after guesting on a podcast focused on sobriety for women. The episode explored relationships during recovery, emotional regulation, and rebuilding trust. Because these topics directly reflected what the audience was already navigating, listeners wanted to learn more about working with the therapist.
Who Is PodWritten For?
PodWritten works with established therapists who want to use strategic podcast appearances to establish authority, build trust, and attract better-fit clients to their practice.
Our services are a strong fit for therapists who:
- Run a private practice or group practice, and want a consistent way to attract aligned clients
- Offer virtual sessions, in-person sessions, or a combination of both
- Have been in practice for several years and are clear on their methods
- Approach podcast guesting as a growth strategy that compounds, rather than a one-off promotion
What Working With PodWritten Looks Like
When you work with PodWritten, you have clear, real-time updates, so you never miss an interview or feel out of the loop.
You show up to interviews feeling prepared, grounded, and confident. Before you ever hit record, you know who’s listening, how the host runs the show, and what you want to leave people with.
Moreover, you’ll work with a dedicated podcast booking team that regularly places therapists using approaches like somatic therapy, ART, the Gottman Method, and Relational Life Therapy. Because health and wellness is our niche, we understand your message and know how to position it accurately.
Lastly, our personalized outreach ensures every pitch reflects you and your brand accurately. It carries your values, respects your principles, and connects you with hosts and audiences who are aligned with your work.
Our Monthly Podcast Guesting Services
Strategic Podcast Outreach: High-quality, aligned shows selected with your goals in mind, customized pitch angles and messaging for each host, & follow-up systems that get responses
Seamless Scheduling & Coordination: Complete intake forms, handle booking, and confirm details, calendar invites and timely reminders, & support for reschedules and host coordination
Metrics That Matter: Weekly updates & optional monthly review calls to align on messaging and growth strategy
Repurpose With Purpose: Guidance for amplifying content across channels
Expert Interview Preparation: Customized prep sheets for each show (talking points, positioning, CTAs) & coaching on delivery, tone, and thought leadership positioning
Executive Onboarding Toolkit: Private kickoff session, branded one sheet, exclusive planning tools, and special client gifts
What Podcasters Say About PodWritten
“PodWritten’s thoughtful and professional guest recommendation rose above the others that we receive every week.
Thank you for making the process of booking our guests so simple, relevant, and fun!”
— Mike & Kim Anderson, Hosts of Blended Family Breakthrough
“PodWritten has been a great resource. As a podcast host, I receive a lot of pitches. And most of these suggest guests that have nothing to do with my topic or my audience.
But PodWritten has taken the time to understand the nature of my podcast and has suggested perfect guests for the show. They’ve been easy to work with, too.”
— Jessa Zimmerman, Host of Better Sex
““PodWritten keeps coming to me with SUCH AMAZING GUESTS!” I am so impressed.
So many booking agencies attract people who are sub-par, but PodWritten really has their ideal clients down. Please keep the referrals coming.”
— Joe Sanok, Host of The Practice of the Practice Podcast
FAQs
Why does podcast guesting work for therapists?
Therapeutic work relies on trust and relational fit. Podcast guesting gives listeners the opportunity to hear how a therapist thinks, communicates, and responds to complex topics. This allows potential clients to assess fit and feel comfortable reaching out, often before they begin actively searching for a therapist.
Do I have to share personal stories in my podcast interviews?
No, you don’t. That depends on you. Some therapists choose to be open about their personal experiences when they support the conversation. But others focus entirely on clinical insight, frameworks, or observations from their work. If you are unsure, PodWritten can help you decide what to share and what not to based on your comfort level and goals.
Can podcast guesting attract the right clients?
Yes, it can, especially when you choose podcasts carefully, share your work through strategic storytelling, and guide listeners to a clear next step to continue the relationship. That’s why PodWritten supports therapists with interview training, clear CTAs, and strategy beyond podcast placements.
Is podcast guesting safe for therapists?
Yes, it is. Podcast guesting is about sharing insight and perspective without diagnosing, advising individuals, or discussing cases. This approach helps protect client confidentiality and keeps the conversation within professional standards.