If you run a health and wellness business or a medical practice, you’re looking for a podcast guesting partner who can actually get you booked on the right shows, not just any show.
You may have come across a handful of agencies that all claim to be the right fit, each built for a different kind of guest. So how do you find the one that’s actually built for you? Here’s a look at five podcast guesting agencies, including who each one actually serves.
| Agency | Who they’re built for | Model |
|---|---|---|
| PodWritten | Doctors, therapists, clinic owners, biohackers, longevity experts | Done for you |
| Kitcaster | Funded startups, C-suite execs, medtech, and wellness among several verticals | Done for you |
| Interview Valet | Thought leaders, coaches, non-fiction authors | Done for you |
| Your Expert Guest | Women and women-identifying CEOs, entrepreneurs, and authors | Done for you |
| MatchMaker.fm | DIY founders and solopreneurs | DIY |
PodWritten
PodWritten is the only agency on this list built exclusively for health and wellness businesses. Clients include doctors, therapists, clinic owners, biohackers, wellness entrepreneurs, and longevity experts.
This niche gives Team PodWritten a deep understanding of the health and wellness podcast landscape, along with a strong network of relevant hosts. As a result, the agency is well positioned to identify the shows most likely to connect you with your ideal clients and support your visibility, authority, and lead-generation goals.
Kitcaster
Kitcaster is a podcast booking agency that works with funded startup founders, entrepreneurs with recent exits, and C-suite executives. Health is one of several industries it covers, with a focus on medtech, alongside SaaS, blockchain, real estate, and fintech.
Interview Valet
Interview Valet positions itself around “podcast interview marketing,” aimed at helping thought leaders and brands become the go-to choice in their category. Its client base leans toward coaches, consultants, non-fiction authors, and professional services firms, with less emphasis on healthcare specifically.
Your Expert Guest
Your Expert Guest primarily serves women and women-identifying CEOs, entrepreneurs, thought leaders, and authors, with health and wellness as one of several categories alongside parenting, business, and spirituality.
MatchMaker.fm
MatchMaker.fm is a subscription platform that gives you a database of shows, contact details, and outreach templates so you can pitch yourself. It’s worth including here because it represents the other end of the spectrum from a done-for-you agency. If you have the time and want to keep costs low, a DIY platform like this is a starting point.
Which agency actually fits you
If you want a podcast guest booking partner who:
- Knows health and wellness, so you do not have to teach your agency your industry
- Understands what health and wellness hosts want, so your pitches feel relevant, not generic
- Finds shows that reach your ideal clients, not just the biggest audiences
- Has built a strong network of health and wellness hosts that can open the door to better-fit opportunities
It’s exactly what PodWritten is built for.
However, if you want a broader agency with experience across industries such as finance, blockchain, SaaS, and tech, or you would rather start with a DIY platform, some of the other options on this list may be a better fit.
FAQ
What’s the difference between a podcast booking agency and a DIY platform like MatchMaker.fm?
A booking agency like PodWritten handles research, pitching, scheduling, and often interview prep on your behalf. A DIY platform gives you the tools and contacts to do that work yourself, usually for a lower monthly cost.
Do podcast guesting agencies specialize by industry?
Some do, and some don’t. PodWritten works exclusively with health and wellness businesses. Others, like Kitcaster and Interview Valet, serve a wider range of entrepreneurs and B2B and startup categories with health as one option among several.
How much do podcast guesting agencies typically cost?
Pricing varies by model. See our full breakdown of podcast guesting pricing models for how monthly retainers, one-time packages, and pay-per-result pricing compare across the industry.
Is it worth hiring a healthcare-specific agency instead of a generalist one?
If you want a partner who already knows the health and wellness podcasting landscape, including which topics are overdone and how hosts in this space want to be pitched, a healthcare-exclusive agency will typically get you further, faster, than a generalist working across many industries at once.