Lisa Smith is the host of Pretty Well, a podcast dedicated to enabling listeners to achieve holistic health, digestive wellness, and happy hormones. The show covers a wide variety of topics in holistic health, from how to slow down aging to how to boost your energy.
With a background as a dietitian, gut health coach, and nutritionist holding master’s degrees in both nutrition and human biology, Lisa created Pretty Well to increase her impact and help people improve their lives in 2022.
Now, the show receives roughly 3000 monthly listeners. But it doesn’t stop there; Lisa’s podcast isn’t just boosting her online presence – it’s driving clients to her brick-and-mortar practice.
In this episode of Mics to Millions, host Sam Brake Guia chats with Lisa about her innovative use of QR codes to expand her audience and how having a podcast has affected her business.
Get inspired by the successful shows in your niche
If you’re just starting out in the world of podcasting or find yourself falling short of your monthly download targets, it could be beneficial to take a step back and see what successful podcasters in your field are doing.
Take note of the finer points, like the show’s duration, the length of the introduction, the effectiveness of their call to action, and even their episode titles. Lisa says,
“Before launching Pretty Well, I started doing lots of research and paying attention to what other podcasters were doing. I looked at their description, listened to their intro, and jingles, and tried to model after their successful practices.”
Your brick-and-mortar business can benefit from your podcast
“I live in a fairly small college town in Pennsylvania, Indiana, and I’ve had people come from miles and miles away because they heard my podcast, which is so cool. It’s really rewarding when people recognize you because of what you’re trying to put out.”
Lisa also shares another advantage of having a podcast that shares information based on her professional knowledge. With limited time for consultations – typically just an hour with a follow-up of 45 minutes – she finds it challenging to delve deep into discussions. Having a podcast provides her clients with an abundance of valuable information to take away, enhancing their overall wellness. Moreover, it allows for the exploration of diverse wellness topics that might not naturally come up in a conversation.
QR code postcards can help you promote your podcast
“I was driving in the car, and my kids were with me, and I said, I’m going to make business cards. And then I was like, wait a minute. We always throw business cards away, but you don’t throw postcards away.”
Here, you can see the postcard Lisa used to grow her audience.
The brilliance of this strategy lies in its simplicity and accessibility. A lot of local coffee shops let you put your QR code postcards up on their bulletin board. Anyone intrigued by the podcast can simply scan the QR code using their smartphone and instantly connect with Pretty Well on their preferred platform.
🎧Check out the full episode to explore how you can use QR code postcards to grow your audience.