Highlights of Dr. Maria Sophocles’ podcast guesting strategy
- She secured 22 interviews in 6 months on top women’s wellness and sexual health podcasts to promote her upcoming book, The Bedroom Gap.
- Team PodWritten landed the first booking before outreach even began, thanks to Team PodWritten’s strong network in the midlife space.
- One of her standout features is on Better! with Dr. Stephanie, a show with six million podcast downloads and over 106,000 Instagram followers.
- Through the relationships built, Dr. Sophocles has been invited back for second-round interviews on various shows for her book launch.
- On top of their bookings, PodWritten facilitated bookings for 6 interviews that Dr. Sophocles secured herself, saving her hours of back-and-forth emails.
“PodWritten really brought the whole experience of finding, pitching, booking, and following up on podcast appearances to a science. I highly recommend you check them out!”
About Dr. Maria Sophocles
Dr. Maria Sophocles is a board-certified OB/GYN, sex therapist, and one of the leading gynecologists in the US with 30+ years of experience.
Dr. Sophocles coined the term “The Bedroom Gap” (featured in Oprah Daily) to describe the divide in sexual expectations and experiences midlife. Her expertise is widely recognized, with a viral TED talk reaching over 1.2 million viewers and numerous appearances on top menopause podcasts.
To promote her book more effectively before the launch, she needed a team to secure consistent placements on the right shows. That’s why hiring PodWritten helped her increase her online visibility and become leading voice in her space.
Why a top US gynecologist chose PodWritten for her pre-book launch promo
Dr. Maria Sophocles chose PodWritten as her podcast guesting partner because we deliver results and support that matter for doctors, surgeons, and medical practitioners.
#1 – Established connections: PodWritten already has trusted relationships in the health and wellness podcasting space. Therefore, Dr. Sopcholes’s first booking came through even before the official outreach began.
#2 – Quality metrics provided: Team PodWritten measures and reports on audience size, listener demographics, and host reach for every podcast placement. Thanks to this transparency, our clients can evaluate the value of each appearance and understand how it contributes to promoting their book and achieving other business goals.
#3 – Audience-focused placements: Team PodWritten carefully selects podcasts that reach the audiences who can benefit from your expertise. Each placement is strategic, ensuring that doctors, therapists, and wellness professionals speak directly to listeners who are most likely to trust them and engage with their work.
#4 – Complete behind-the-scenes management: From researching the right shows and crafting tailored pitches to scheduling interviews and managing ongoing communication with hosts, PodWritten handles every operational detail. This way, you can avoid hours of administrative work. Moreover, we also take care of any podcast invitations that come your way outside of our outreach.
#5 – Preparation and support: Every client receives detailed briefing documents. This is because messaging guidance and optional media coaching help make each interview more impactful. As a result, doctors can highlight the book’s messages in a way that resonates with listeners.
How one doctor leveraged podcasts to promote her upcoming book
First, appearing on 22 podcasts in six months gave Dr. Sophocles a much stronger online presence and put her in front of the right audiences. Each interview gave her a chance to share her insights and spark interest in her upcoming book.
Second, podcast guesting for doctors allows them to develop strong relationships within the health and wellness podcasting space. For example, Dr. Sophocles’s connections led to repeat invitations, with interviews ready to go live when her book launches. This way, she has continued access to established audiences who were already engaged and interested in her work.
Third, as her visibility grew through these podcast appearances, Dr. Sophocles was able to secure spots on larger, higher-profile shows within her niche. Consequently, she reached even broader audiences and strengthened her authority.
Want to create a podcast guesting plan for your book launch?
PodWritten helps doctors, surgeons, and healthcare professionals use podcast guesting strategically to promote their book, grow their audience, and build authority. With a customized plan, we secure high-quality placements, provide measurable audience insights, and manage the entire process so you can focus on your message.
If you want results like Dr. Sophocles, PodWritten is your partner for a stress-free, high-impact book launch.
Book a call with us today to see how we can help you turn podcast guesting into an effective promotional tool for your book.