Health brands are growing in a market where consumer interest is high, but trust is fragile, attention is fragmented, and buyers are more careful. That makes credibility, clarity, and specificity non-negotiable for growth. To build that trust and stay visible, many health and wellness founders invest in traditional PR and podcast guesting. But these twoContinueContinue reading “Podcast guesting vs. traditional public relations: Which works for health brands”
Tag Archives: Podcast Guesting
Wanna get booked on top podcasts in 2026? Know these first
Kamala Harris said she regretted not going on Joe Rogan’s podcast in her interview on The Diary of a CEO podcast. “I think podcasting is a very powerful medium for people to get information, and for a lot of people, that is a main source of information, and it’s important for us to support that.”ContinueContinue reading “Wanna get booked on top podcasts in 2026? Know these first”
How a top gynecologist used podcasts to build pre-launch hype for her book
Highlights of Dr. Maria Sophocles’ podcast guesting strategy She secured 22 interviews in 6 months on top women’s wellness and sexual health podcasts to promote her upcoming book, The Bedroom Gap. Team PodWritten landed the first booking before outreach even began, thanks to Team PodWritten’s strong network in the midlife space. One of her standoutContinueContinue reading “How a top gynecologist used podcasts to build pre-launch hype for her book”
Should I hire a podcast booking agency or handle podcast guesting internally as a medical professional?
Health and wellness ranks among the most popular podcast categories, drawing millions of listeners every month. As a result, an increasing number of doctors, therapists, surgeons, and healthcare entrepreneurs are appearing on podcasts to share their expertise and reach new audiences. But if you’re a medical professional, you may be wondering: Should I handle podcastContinueContinue reading “Should I hire a podcast booking agency or handle podcast guesting internally as a medical professional?”
Boost your SEO with podcast interviews
One of the lesser-known perks of being a podcast guest is that it can boost your SEO (search engine optimization) efforts. For health and wellness brands, that means more chances to show up when someone Googles or asks ChatGPT the kind of support they offer. In this blog, we’re diving into the top questions aroundContinueContinue reading “Boost your SEO with podcast interviews”
Landing 200+ podcast interviews taught us 8 brutal truths
At PodWritten, we’ve landed over 200 podcast interviews for health and wellness brands looking to increase online visibility, launch books, and generate leads. Over the past year, those interviews have taught us a lot. If you’re pitching yourself, or even considering it, here are 8 hard-earned truths about securing interviews on top health and wellnessContinueContinue reading “Landing 200+ podcast interviews taught us 8 brutal truths”
Podcast guesting for B2B sales: How to use your interviews to close deals
If you’re selling mental health programs to corporations, digital health solutions to employers, or recovery tools to professional teams, then you already know this: Business-to-business (B2B) sales aren’t always quick wins. Unlike B2C, where customers say, “TikTok made me buy this,” or “I saw this on Instagram and clicked buy,” your B2B clients have aContinueContinue reading “Podcast guesting for B2B sales: How to use your interviews to close deals”
How to measure your ROI as a podcast guest
For most health and wellness business owners, measuring their ROI as a podcast guest often boils down to counting new followers or tracking immediate sales. It’s like the clear-cut metrics they’re used to seeing with Meta ads. But podcast guesting is a different game. That’s why, to track the impact and see its long-term benefits,ContinueContinue reading “How to measure your ROI as a podcast guest “
How long until podcast guesting pays off
Getting featured on a podcast feels exciting. You show up, share your story, and suddenly you’re in the earbuds of hundreds and thousands of people. But after a few interviews, two questions inevitably pop up: “How long does it take to see results from podcast guesting? How many podcast interviews do I actually need beforeContinueContinue reading “How long until podcast guesting pays off”
Do podcast guests get paid or pay to be on podcasts?
One of the top questions on Google about podcast guesting is: “How much do podcast guests get paid?” It’s a fair question, especially if you’re used to seeing experts get paid for speaking gigs, panels, or conferences. The reality is that, in most cases, podcast guests don’t get paid. But here’s the twist: Sometimes, guestsContinueContinue reading “Do podcast guests get paid or pay to be on podcasts?”