We booked our client on the #1 podcast for Health & Fitness on Ireland’s Apple Podcast Charts. Here’s what happened next:
- His own podcast jumped from #17 to #7 in this category on the Apple Podcasts chart in Ireland
- The episode hit #1 on Apple Podcasts and stayed #2 even after 6 days
- +450 new followers in just a few days
- He gained numerous inbound leads
What made this podcast interview a game-changer
“The engagement has been insane! I’ve gotten so many new Instagram followers in the last few days, and that’s nearly all from Laura’s side. I’ve also been getting loads of DMs and emails since the episode came out. This has only ever happened on 3 or 4 shows in the past. Thanks so much for this interview. It alone was an absolute winner.”
– Brıan keane –
Brian Keane is one of the most recognized faces in Ireland’s health and fitness space. After we got him booked on The Laura Dowling Experience, he saw a huge boost in visibility for his business.
This success wasn’t luck, though. It was the result of a focused strategy.
We put together a pitch that spoke directly to Laura’s listeners, made sure the communication with her team was smooth, and helped Brian show up ready. On top of that, Brian is a great storyteller who knows how to grab listeners’ attention and provide real value.
Another key reason this interview brought so many eyes to Brian? Laura’s audience is not just big; it’s loyal and engaged. Even before it went live, Laura promoted the episode to her 227,000+ Instagram followers. Then she kept posting stories, sharing multiple reels, and keeping Brian’s name in front of people all week long.
Why Brian chose to work with PodWritten
Brian came to us with a clear goal: bring more listeners to his podcast and get more exposure for his brand.
With over 500,000 followers across social media, four bestselling books, and a loyal audience, he was already making a big impact. But he knew podcast guesting could offer something social media couldn’t: deeper, more meaningful connections with new audiences who actually stick around.
Time is a limited resource for him. So he needed a team that would take a sniper approach to pitching, not a spray-and-pray strategy. This way, he could be on the right shows and the kind that would move the needle, not just fill up his calendar.
That’s why we dug deep during our extensive onboarding process to understand his target market, audience, and message. From there, we built a guesting strategy that matched him with shows aligned with his goals and took care of everything behind the scenes: outreach, pitching, follow-up, scheduling, and prep.
The results speak for themselves: a measurable surge in visibility, hundreds of new followers, chart-topping podcast rankings, and an inbox full of new connections.
About Brian Keane
Brian Keane is a qualified personal trainer, sports nutritionist, and strength and conditioning coach. He is a 4x bestselling author of The Fitness Mindset, Rewire Your Mindset, The Keane Edge, and Rewrite Your Story.
He has travelled the world as a professional speaker, speaking at world-renowned companies such as Google and SAP. He also hosts The Brian Keane Podcast, which is in the top 0.5% of all podcasts globally for downloads.
Moreover, Brian has conquered some of the world’s most challenging endurance events, including six back-to-back marathons through the Sahara desert, 230km through the Arctic, multiple ultra-marathons, a 100-mile ultra-marathon in the Nevada desert, and climbing Kilimanjaro with his fans.