Podcast guesting offers a way out for health and wellness businesses tired of racing to be seen on social media. It allows you to be heard, reach new audiences, and foster deeper connections with those who value trust and authenticity.
However, landing interviews on top industry shows takes serious time and strategy. Even with a PR background or connections, the process can be overwhelming. That’s why health and wellness brands join forces with PodWritten.
With us by your side, you can skip the hassle of writing pitches, sending follow-ups, filling out booking forms, and juggling interview schedules. Our team manages the entire podcast booking process from start to finish.
As a result, you can get 200+ hours back in six months while securing guest spots on top podcasts in your niche that’ll bring you closer to your business goals.
Let’s break down how PodWritten helps you save time in podcast booking.
Finding the right health and wellness podcasts for your brand
With more than 5 million options available, one of the most time-consuming aspects of podcast guesting is discovering the right shows that align with your brand and goals.
That’s exactly why one of our clients, Ali Shapiro, chose to partner with us. She said, “I wanted support in sifting through millions of shows (literally millions!), to work with people who had existing relationships with hosts to improve my chances of securing bookings.”
On average, it takes us 18 hours of deep research to identify the right podcasts in six months. Instead of just skimming directories, we dive into each podcast’s social media profiles, website, and listener engagement data. This way, we can gain a deeper understanding of the hosts’ message and reach.
The result? You can appear on podcasts that reach your ideal audience, connect with like-minded professionals, and unlock new opportunities. Take our client, Anna Rahe, for example. After her podcast interview, she secured multiple Instagram Live sessions that boosted her account by 5% in just one hour, and was invited to teach as a guest in a private session with the host.
Curating the perfect podcast pitch that sets you apart
At PodWritten, we believe in the power of personalized outreach because a tailored pitch and a compelling story draw the line between being left on read and getting a yes from the host.
However, writing a well-researched and tailored pitch is no small feat. We spend an average of 120 hours—listening to the podcast, understanding the host’s style, writing the pitch, and managing follow-ups.
But the effort pays off! Our meticulous approach has allowed us to get our clients on top 0.05% podcasts like Well with Arielle.
Here’s a picture from Anna’s interview with Arielle Lorre in LA.
Streamlining the podcast guest booking process
The logistics of booking a podcast interview can be filled with intricate details, from filling out forms and coordinating schedules to preparing interview materials. We dedicate an average of an hour per interview to make sure everything goes smoothly.
Our clients usually book around 2-5 interviews monthly, and some see even higher numbers—like EJ and Tarah Kerwin, who landed six in their first month. To estimate the hours we dedicate to the booking and scheduling process, we’ll use an average of three bookings per month, which adds up to approximately 18 hours over six months. Any last-minute changes in your schedule or the host’s can quickly extend that time.
Content repurposing
Our packages also include SEO-friendly blogs to help you maximize the impact of your interviews, boost online visibility, and increase engagement with your audience. Additionally, we invest an average of 42 hours in creating high-impact, SEO-friendly blogs over six months.
Our content writing strategy has proven valuable. On one occasion, we encountered a unique opportunity with a top 0.5% podcast, where the host required all guests to contribute to her magazine before booking an interview. Thanks to our services, our client secured her spot on this prestigious wellness podcast without the extra cost or time commitment of creating the article herself. Our team took care of everything.
Keep in mind that if blogging isn’t a priority for you, you can replace it with additional monthly pitches. We’re here to support your unique needs and goals.
Conclusion
At PodWritten, our mission is to make podcast guesting effortless, allowing you to focus solely on showing up and sharing your expertise with the world. We handle every detail—from identifying the right shows and writing personalized pitches to booking and scheduling your interviews—so you can skip the hassle and focus on reaping the benefits.