Highlights of Dr. Maria Sophocles’ podcast guesting strategy She secured 22 interviews in 6 months on top women’s wellness and sexual health podcasts to promote her upcoming book, The Bedroom Gap. Team PodWritten landed the first booking before outreach even began, thanks to Team PodWritten’s strong network in the midlife space. One of her standoutContinueContinue reading “How a top gynecologist used podcasts to build pre-launch hype for her book”
Author Archives: Gözde Brake Guia
Should I hire a podcast booking agency or handle podcast guesting internally as a medical professional?
Health and wellness ranks among the most popular podcast categories, drawing millions of listeners every month. As a result, an increasing number of doctors, therapists, surgeons, and healthcare entrepreneurs are appearing on podcasts to share their expertise and reach new audiences. But if you’re a medical professional, you may be wondering: Should I handle podcastContinueContinue reading “Should I hire a podcast booking agency or handle podcast guesting internally as a medical professional?”
PodWritten’s podcast pitching strategy: Why we say no to mass emails
At PodWritten, we work exclusively with health and wellness experts, from physicians and therapists to healthtech founders, biohackers, and functional medicine coaches. And we’ve booked 200+ interviews on top health and wellness shows in little over a year. No, we didn’t do it by sending mass emails or mail merges. Every pitch we send isContinueContinue reading “PodWritten’s podcast pitching strategy: Why we say no to mass emails”
Boost your SEO with podcast interviews
One of the lesser-known perks of being a podcast guest is that it can boost your SEO (search engine optimization) efforts. For health and wellness brands, that means more chances to show up when someone Googles or asks ChatGPT the kind of support they offer. In this blog, we’re diving into the top questions aroundContinueContinue reading “Boost your SEO with podcast interviews”
Landing 200+ podcast interviews taught us 8 brutal truths
At PodWritten, we’ve landed over 200 podcast interviews for health and wellness brands looking to increase online visibility, launch books, and generate leads. Over the past year, those interviews have taught us a lot. If you’re pitching yourself, or even considering it, here are 8 hard-earned truths about securing interviews on top health and wellnessContinueContinue reading “Landing 200+ podcast interviews taught us 8 brutal truths”
Paid ads vs. podcast appearances: Where to focus your resources
A few months ago, a wellness founder shared her story with us. Her functional blends were flying off the shelves in New Zealand, driven mostly by paid ads. The numbers were impressive. Her growth was fast, and she was setting her sights on the US market. But even with that kind of success, she wantedContinueContinue reading “Paid ads vs. podcast appearances: Where to focus your resources”
Podcast guesting for B2B sales: How to use your interviews to close deals
If you’re selling mental health programs to corporations, digital health solutions to employers, or recovery tools to professional teams, then you already know this: Business-to-business (B2B) sales aren’t always quick wins. Unlike B2C, where customers say, “TikTok made me buy this,” or “I saw this on Instagram and clicked buy,” your B2B clients have aContinueContinue reading “Podcast guesting for B2B sales: How to use your interviews to close deals”
How to measure your ROI as a podcast guest
For most health and wellness business owners, measuring their ROI as a podcast guest often boils down to counting new followers or tracking immediate sales. It’s like the clear-cut metrics they’re used to seeing with Meta ads. But podcast guesting is a different game. That’s why, to track the impact and see its long-term benefits,ContinueContinue reading “How to measure your ROI as a podcast guest “
How long until podcast guesting pays off
Getting featured on a podcast feels exciting. You show up, share your story, and suddenly you’re in the earbuds of hundreds and thousands of people. But after a few interviews, two questions inevitably pop up: “How long does it take to see results from podcast guesting? How many podcast interviews do I actually need beforeContinueContinue reading “How long until podcast guesting pays off”
7 easy ways to find podcasts to be a guest on
You’ve made the decision; you’re ready to be a podcast guest. Your topics are dialed in, your message is clear, and you can already picture the conversations you want to have. But there’s one problem: how do you actually find the right podcasts to be a guest on? That’s exactly what this blog is hereContinueContinue reading “7 easy ways to find podcasts to be a guest on “