They say, “People buy from people!” And it makes sense. After all, you’re more likely to do business with someone you know, like, and trust.
With this in mind, podcasting can be a powerful tool to help establish trust and demonstrate your company’s core values, something Sheena Mannina, host of the top 1% ranked podcast Raw Talk with Sheena, has taken advantage of.
Over the past eight years, she’s used her show to establish trust with consumers of her retail store, Raw Republic Juice, and showcased her values as a business owner.
In this episode of Mics to Millions, you’ll learn how Sheena has leveraged meet-ups around the US to make new connections and attract listeners to the show and how she recruited support to help make the podcast production process run smoothly. You’ll also get an inside look at her sponsors and how she secured them.
Podcasting can help you develop a sense of trust with your customers
When hosting a podcast, or being featured as a guest, you have the opportunity to become your own brand ambassador for your business. Listeners who tune in get a chance to understand you, your message, your ethics, and what your company represents.
This advantage isn’t lost on Sheena, who advocates that ”When people understand who they’re buying from, they get an understanding of good intention. This can help establish that sense of trust with who they’re purchasing from. And we’re always trying our best in business, and I communicate that through the podcast.”
🎧Check out the full episode to learn more about using podcasting to foster trust and credibility.
Having a podcast can help boost foot traffic to your store
Online businesses and physical retail stores might seem distinctly different in terms of how they operate, but with podcasting, there are plenty of benefits to be enjoyed by both.
Sheena is no stranger to the perks of podcasting to drive foot traffic to her store. She says, “New Orleans is definitely a tourist draw, so it does bring people for bachelorette parties and weddings and things like that. And it’s so nice to see that they make time in their trip and in their journey to come see Raw Republic or to try and meet us, just by extension of having heard the podcast.”
Guesting on podcasts can be a great marketing tool to grow your podcast
It is no secret that guesting on podcasts comes with numerous benefits for podcast hosts looking to grow their audiences. As a podcast host, Sheena has experienced firsthand just how impactful this can be as a podcast marketing strategy.
“I think that being a part of other people’s podcasts has probably been the most effective way of promoting my podcast,” she states.
Given its effectiveness, it probably comes as no surprise that this is a marketing tactic repeatedly praised by previous guests on Mics to Millions such as Scott Gazzoli, Omar Cumberbatch, and Kelly Smith, to name a few.
If you want help securing podcast guest features to grow your show or business, check out our services page.