Key takeaways:
- Being a podcast guest is one of the best marketing strategies for growing your audience and expanding your wellness brand’s reach.
- Anna experienced a 5% spike in Instagram followers within an hour, thanks to an opportunity following a podcast interview.
Podcasting is the best form of marketing that I have ever put my time, energy, and money into. I am thrilled I’m signing up for my second year.
As the Founder of GST Body, Anna Rahe has helped over 10,000 people enhance their flexibility, mobility, and overall fitness using fascia. She’s partnered with top athletes, surgeons, physicians, and celebrities, such as Robert Downey Jr., Emmy Rossum, and Charlie Hunnam.
In her 20s, Anna suffered from chronic pain throughout her body with undiagnosable tension. After years of searching for a solution, she discovered fascia—a vital yet overlooked organ—and completely reversed her pain. Following this pivotal change, Anna felt driven to help others and created GST Body.
Now, 25+ years later, Anna is still on a mission to empower people to live pain-free lives and feel more comfortable in their bodies. And to grow her audience, she decided to become a podcast guest. “Podcast guesting stood out to me because it was a great medium that would allow me to help share new and incredible information about what fascia is doing to our bodies.”
Partnering with a podcast booking agency to grow your audience
“I did not know the first thing about podcasting when I began working with PodWritten. They really knew how to start me off in the right place, where I could gain skills and develop techniques and then move up to larger audiences.”
PodWritten kicked off the process by taking hours of notes to understand Anna’s passion and mission. After crafting multiple pitch angles, the team tested each one to identify what would resonate most with podcast hosts. During this process, Anna had the opportunity to share her story on various shows, refining her message with each interview.
Once PodWritten identified the winning angle, they began reaching out to larger podcasts. With successful pitches and Anna’s growing interview experience, it became easier to demonstrate her credibility and appeal as a guest. Consequently, bigger podcasts started having her on, and the social proof from these appearances boosted her reach.
“I immediately fell in love with Team PodWritten. They‘re really talented, highly equipped, and extremely expert agents who are very personable. From the very beginning, they had a lot of order and structure. The entire experience was very concierge for what I needed.“
Being a guest on 40+ podcasts allows you to get your business noticed
Anna has shared her expertise on over 40 podcasts within 14 months, covering everything from holistic health and injury prevention to menopause and living a pain-free life. Each interview connected her with new audiences who could benefit from her fascia training programs.
As she spoke passionately about her work, listeners reached out to her to learn more about fascia. Here’s a powerful example of the impact she’s making—check out this heartfelt comment on her YouTube channel.
You can listen to Anna’s interview on Food Heals, which is a top 0.5% podcast.
Podcast guesting offers a fantastic opportunity to grow your audience by tapping into the host’s social media presence. Take Anna’s appearance on The Face Yoga Podcast, for instance. While the show itself ranks in the top 2%, the host, Danielle Collins, also has a vibrant YouTube community with over 380,000 subscribers. When Danielle shared Anna’s interview on her channel, it allowed her to connect with an even broader audience.
Another great example is Anna’s interview with Luke Chlebowicz, who has a massive following of nearly 2.8 million across TikTok, Instagram, and YouTube. After the episode went live and received fantastic feedback, they took it a step further by hosting an Instagram Live together. The results? An astonishing 5% increase in Anna’s social media following in just one hour.
Additional strategies that helped Anna reach new audiences
First, podcasts proved to be the perfect platform for her to share her experience and knowledge. As a passionate expert, Anna thrives on spreading the word on fascia and teaching effective strategies to enhance well-being. Unlike the more fleeting nature of social media, podcasts allowed her to dive into topics thoroughly and build stronger relationships with diverse audiences.
Second, repurposing content played a crucial role in Anna’s strategy. Team PodWritten focuses on maximizing the value of podcast appearances by transforming episodes into SEO-friendly blogs and creating engaging audio clips. This approach ensured that Anna’s message reached even more people.
“PodWritten looks for new ways to get your message to people. They go the extra mile to help me clip and trim my audio from interviews so that I can promote it on my social media channels. They have a holistic approach that I’ve never really experienced anywhere else.“
Third, PodWritten went beyond basic support during Anna’s podcast guesting journey. They acted as her coaches, offering detailed feedback by listening to her podcast episodes. This personalized guidance enables Anna to improve her strategic storytelling skills, deliver more impactful interviews, and grow her audience.
Summing up
Anna’s journey showcases how podcast guesting can be a game-changer for wellness businesses looking to connect with new audiences.
With PodWritten’s expert guidance and support, Anna was able to share her passion and expertise on over 40 podcasts in 14 months. These weren’t just any podcasts—they were strategically chosen shows that perfectly aligned with her message and goals. Therefore, Anna managed to reach the right listeners, grow her audience, and establish herself as a prominent voice in the wellness community.